Author Archive

[PART 1] 3 Key Pillars for a Buzzing Voice of Customer (VoC) Program

A VoC program is what separates a company operating BAU and a progressing one. So here are 3 fail-proof tips to help you execute a successful Program.

How to Respond to Positive and Negative Reviews

Responding to customer reviews is a critical piece in your marketing and CX strategy. Here's how to respond to the good, bad, and ugly!

Adobe Customer Experience Symposium | Key Takeaways

It is the fundamental truth is the people buy experience, not products so it's important to create a common language internally about customer experience.