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GET BETTER RESULTS WITH CUSTOMISED TRAINING FOR RETAIL & ECOMMERCE

CUSTOMISED TRAINING FOR RETAIL & ECOMMERCE

PROGRAMS TO HELP SME FOUNDERS SCALE, LEADERS & TEAMS GAIN STRATEGIC CLARITY, TECHNICAL KNOW-HOW TO BOOST RESULTS

INVEST IN PROJECT-BASED TRAINING

GET REAL RESULTS

INVEST IN PROJECT-BASED TRAINING

GET REAL RESULTS

SKYROCKET YOUR REVENUE GROWTH

+330% in revenue over 30 days

VetShop Group

UNLOCK YOUR NPS RESULTS

14+ increase in NPS over 12 Months

Mr. Toys Toyworld

UNLEASH EMAIL REVENUE

98% increase in email marketing revenue in 90 days
ArtShed Online

GAIN

SPEED & EFFICIENCY

7x increase in speed to production with Project Management

VetShop Group

UNLEASH MASSIVE SALES RESULTS

$1.5m in additional revenue booked in 90 Days

GBG

REVEAL GENIUS STRATEGIC INSIGHT

Over 48,000 Australian Consumers Surveyed

MI Academy


WE'RE DIFFERNT FROM GENERIC CLASSROOM TRAINING!​

We build programs tailored to your desired skills and business outcomes

FOCUS

Chat with us to discover which program will make the most impact.

GOALS

Refresher or transformational project? Align your program duration with your goals.

CUSTOMISE

Help us understand your tech, team and vision, and we will customise your program.

DELIVER

We'll collaborate to deliver our award-winning training in-house or online.

BOOST MARKETING SKILLS

Workshops & 12 Week Accelerators on:

Strategy & Marketing Foundations

Email Marketing & Automation

Conversion Rate Optimisation (CRO)

Partnerships & Collaboration

Analytics & Reporting

Organic & Paid Social Media

Organic & Paid Search Engine Marketing

Not sure where to start or which program is right for your team? Speak to our friendly consultants today!


DEFINE YOUR STRATEGY & CX

Roadmap Workshops & Customer Research:

Get our team to Audit, Analyise and Define your strategy roadmap before diving into training with the CMO BluePrint

Dive into your Voice of Customer, let out research team dive deep into your customer insight to help you align and prioritise stratgic projects

Not sure where to start or which program is right for your team? Speak to our friendly consultants today!


ALIGN YOUR TEAM WORKSHOPS

Workshops & 12 Week Accelerators on:

Objectives & Key Results

Agile Project Management

Leadership Development

Agile Project Management

Strategy Frameworks

Team Development

Not sure where to start or which program is right for your team? Speak to our friendly consultants today!


INNOVATION WORKSHOPS 

Workshops & Events on:

Design Thinking for innovation

Creativity in the boardroom workshop

MysteryBox Challenge: A playful event that champions cross-functional collaboration, team bonding and creative problem-solving

HackGames®: Spark innovative thinking and creativity with a fully-customised internal hackathon

Not sure where to start or which program is right for your team? Speak to our friendly consultants today!


SCALE SCHOOL

Our brand new Small Business Group Program:

Get weekly access to our amazing faculty

Stay accountable with your own personalised 1:1 mentor

Keep track of your numbers to ensure growth

 Join a community of fast growing passionate eComm founders & marketers

Curious to learn more about Scale School? Put in your application today. Spaces are limited.


OUR CLIENTS & ALUMNI


WE'RE DIFFERNT FROM GENERIC CLASSROOM TRAINING!​

We build programs tailored to your desired skills and business outcomes

FOCUS

Chat with us to discover which program will make the most impact.

GOALS

Refresher or transformational project? Align your program duration with your goals.

CUSTOMISE

Help us understand your tech, team and vision, and we will customise your program.

DELIVER

We'll collaborate to deliver our award-winning training in-house or online.

BOOST MARKETING SKILL

Workshops & 12 Week Accelerators on:

Strategy & Foundations

Email Marketing & Automation

Conversion Rate Optimisation (CRO)

Partnerships & Collaboration

Analytics & Reporting

Organic & Paid Social Media

Organic & Paid Search Engine Marketing

Not sure where to start or which program is right for your team? Speak to our friendly consultants today!


DEFINE YOUR STRATEGY & CX

Roadmap Workshops & Customer Research:

 Get our team to Audit, Analyise and Define your strategy roadmap before diving into training with the CMO BluePrint

 Dive into your Voice of Customer, let out research team dive deep into your customer insight to help you align and prioritise stratgic projects

Not sure where to start or which program is right for your team? Speak to our friendly consultants today!


ALIGN YOUR TEAM WORKSHOPS

Workshops & 12 Accelerators on:

Objectives & Key Results

Agile Project Management

Leadership Development

Cadences & Rituals

Team Development

Strategy & Vision

Not sure where to start or which program is right for your team? Speak to our friendly consultants today!


INNOVATION WORKSHOPS

Workshops & Events on:

Design Thinking for innovation

Creativity in the boardroom

MysteryBox Challenge: A playful event that champions cross-functional collaboration, team bonding and creative problem-solving

HackGames®: Spark innovative thinking and creativity with a fully-customised internal hackathon

Not sure where to start or which program is right for your team? Speak to our friendly consultants today!


SCALE SCHOOL

Our brand new Small Business Group Program:

 Get weekly access to our amazing faculty

 Stay accountable with your own personalised 1:1 mentor

 Keep track of your numbers to ensure growth

Join a community of fast growing passionate eComm founders & marketers

Curious to learn more about Scale School? Put in your application today. Spaces are limited.


WHY BRANDS LOVE
WORKING WITH MI ACADEMY

Strategy Development

Build Team Capabilities

Accountability

Adaptability

Customised Programs

Project Management Support

Repeatable & Scalable Frameworks

      ✓ Award Winning team      

Experts in incremental performance

Practical Implementable Learning

Data Informed Solutions

Make better decisions faster

NO ASSESSMENTS, JUST KNOWLEDGE APPLIED TO REAL PROJECTS FOR REAL RESULTS!


WORD ON THE STREET


WHY PROJECT BASED TRAINING?
LEARN & APPLY ALL IN ONE

Project-Based Training is a teaching method where you learn by actively engaging in real-world, personally meaningful projects.

This isn't about starting from scratch. We will will work with you on projects you care about, using the technology you have and the team you've invested in.


It's about in-house skills for life, not simply the life of one campaign!


As part of our projects, we leave our clients with best practices and frameworks that help to embed, and make use of, the knowledge that you gain.


We are fanatical about ensuring you receive tangible ROI from your training investments.

Project-Based Training is a teaching method where you learn by actively engaging in real-world, personally meaningful projects.

This isn't about starting from scratch. We will will work with you on projects you care about, using the technology you have and the team you've invested in.


It's about in-house skills for life, not simply the life of one campaign!


As part of our projects, we leave our clients with best practices and frameworks that help to embed, and make use of, the knowledge that you gain.


We are fanatical about ensuring you receive tangible ROI from your training investments.

OUR TEAM & FACULTY

ALITA HARVEY-RODRIGUEZ

Managing Director

JENNIFER MANCUSO

Delivery Manager

FELISHA MINA

Digital Consultant

TREVOR HENSELWOOD

Subject Matter Expert - Meta

JEN GEALE

Subject Matter Expert - Scaling & Exiting

ROB GODWIN

Subject Matter Expert - Scaling Operations

PAUL NIEUWENHUYS

Subject Matter Expert - Marketplaces

OLIVIA CARR

Subject Matter Expert - SMB Scaling & PR

NADIA LOTTER

Subject Matter Expert - Leadership & Strategy

NATHAN HUPPATZ

Subject Matter Expert - Logistics & Analytics

CASE STUDIES

CASE STUDY

Pet Supplies Retailer Achieves 53% Increase in YOY Email Revenue Using Automation

CASE STUDY

Australian Auto Accessory Retailer Grows 187% Revenue from New Email Subscribers

CASE STUDY

Highly Competitive Health Food Market Gets Six-Figure Sales Growth 9 Weeks Post-Launch

CASE STUDY

Toy Retailer Increases Abandoned Cart Conversions By 175%

MOST POPULAR PROGRAMS

CMO BLUEPRINT

​The CMO Blueprint is designed to give you the insight and strategic direction any top-tier CMO would with a much smaller price tag.

FREE CUSTOMER JOURNEY MAPPING COURSE

For over a decade, we have used this template to kickstart the transformation of Australia's leading retailers.
Now, we've taken it one step further, crafting an email course that walks you step-by-step through the fundamentals of Customer Journey Mapping.

VOICE OF CUSTOMER SURVEY (VOC)

Capture and analyse in-depth customer insights to feed your strategic roadmap and create a truly customer-centric culture.

• Benchmark your annual Net Promoter Score (NPS.)

• Pulse check customer satisfaction and loyalty.

• Gain crucial insights to feed your strategy.

CMO BLUEPRINT

​In this two part workshop spend time with our expert team to audit, analyse and design you a 12 month stratgic growth roadmap designed to optimise your marketing, customer experience, team.

Get laser focused on what will impact your growth in the next 12 months!

12 WEEK EMAIL MARKETING ACCELERATOR

How would you like to get 30% more revenue from your email marketing revenue in the next 90 days?

 

VOICE OF CUSTOMER SURVEY (VOC)

Capture and analyse in-depth customer insights to feed your strategic roadmap and create a truly customer-centric culture.

• Benchmark your annual Net Promoter Score (NPS.)

• Pulse check customer satisfaction and loyalty.

• Gain crucial insights to feed your strategy.

MI Academy is a customised training provider. We combine strategy and training to help retailers transform their customer experience (CX), marketing, approach and impact.

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